A permanent programme that focuses on the production of Brazilian popular art and handicraft, involving research actions, documentation, dissemination and incentives.
From field research and photographic documentation, the programme holds exhibitions in the Popular Artist's Room (Sap), and the sales go to the artists and communities that produce the traditional handicraft, very often previously unknown, which freely set their own prices. In each exhibition, which involves publicity and publication of an ethnographic catalogue, the artists make contact with their public, receiving a fee in the event of a technical demonstration.
Besides immediate financial income from sales during the exhibition period, the Popular Artist's Room Programme encourages through its shop ongoing contact of the artisans and popular artists with buyers and visitors to the National Centre of Folklore and Popular Culture. In this case, large scale dissemination of the work has brought more lasting benefits to those who exhibit in Sap, such as, for example, invitations to hold other exhibitions, orders from stores, hiring for technical demonstrations and talks in schools and other institutions.
The documents produced by the Popular Artist's Room Programme - scientific papers, museological objects, photographs and sound recordings - are part of the CNFCP collections.
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